What is the best platform to build your website on?
There are many different platforms that you can use to build a website, and the best platform for your business will depend on your specific needs and goals. However, some popular platforms for SEO include WordPress, Squarespace, and Wix.
WordPress
WordPress is a popular platform for building websites because it is flexible, customizable, and easy to use. It is also optimized for SEO out of the box, with features like customizable URLs, meta tags, and sitemaps that can help improve your website's visibility and ranking in the search engine results pages (SERPs).
There are many reasons why you should consider building your website on WordPress. Here are some of the key benefits of using WordPress for your website:
WordPress is customizable and scalable
A major advantage of using WordPress for your website is that it is customizable and scalable, which means that you can easily adjust and expand your website as your business grows and changes.
WordPress has a variety of customizable themes and templates that you can use to give your website a professional, attractive design without the need for any coding or design skills. These themes and templates can be easily customized to match your business's branding and style, and you can also use WordPress's built-in tools and plugins to add new features and functionality to your website.
In addition, WordPress is also scalable, which means that you can easily add new pages, posts, and features to your website as your business grows and your needs change. This makes WordPress a great choice for businesses that are starting small but want the flexibility to grow and expand their online presence over time.
WordPress is optimized for SEO
Another key reason why you should consider using WordPress for your website is that it is optimized for search engine optimization (SEO). SEO is the process of improving your website's visibility and ranking in the search engine results pages (SERPs) for relevant keywords and phrases. By implementing effective SEO strategies, you can make it easier for potential customers to find your business online and learn about your products or services.
WordPress is optimized for SEO out of the box, with features like customizable URLs, meta tags, and sitemaps that can help improve your website's visibility and ranking in the SERPs. In addition, there are also a variety of WordPress plugins and tools that you can use to further improve your website's SEO, such as keyword research tools, link-building tools, and analytics tools that can help you track your website's performance and identify opportunities for improvement.
These benefits make WordPress a great choice for businesses of all sizes and industries, and it can help you create a professional, effective website that will help you reach more customers and grow your business.
But WordPress is not beginner friendly…
WordPress is not very beginner friendly if you don’t have website-building experience. That being said, WordPress does have a large and active community of users and developers who create and share a wide range of resources and tools that can help you get started with WordPress and improve your website.
These resources include tutorials, forums, and plugins that can help you add new features and functionality to your website.
Most of my clients that have WordPress websites can’t manage them on their own and have to hire a web developer to maintain it for them long-term.
Squarespace
Squarespace is another popular platform for building websites because it is user-friendly and has a variety of customizable templates and design options. It also has built-in SEO tools, such as customizable URLs, alt tags for images, and the ability to add meta descriptions and keywords to your pages.
Here are some of the key benefits of using Squarespace for your website:
Squarespace is user-friendly and easy to use
One of the biggest advantages of using Squarespace for your website is that it is user-friendly and easy to use, even for people who are not experienced with web design or development. Squarespace has a simple, intuitive interface that makes it easy to create and manage your website.
In addition, Squarespace also has a variety of customizable templates and design options that you can use to give your website a professional, attractive look without the need for any coding or design expertise. These templates and design options are easy to customize to match your business's branding and style, and they are also responsive, which means that they will automatically adjust to look great on any device, from smartphones to tablets to desktop computers.
Squarespace has built-in SEO tools
Similar to WordPress, another major advantage of using Squarespace for your website is that it has built-in SEO tools that can help you improve your website's visibility and ranking in the search engine results pages (SERPs). SEO is essential for attracting potential customers to your website and helping them learn about your products or services.
Squarespace has a variety of built-in SEO tools that you can use to improve your website's SEO, such as customizable URLs, alt tags for images, and the ability to add meta descriptions and keywords to your pages. In addition, Squarespace also has tools to help you generate sitemaps.
Squarespace for e-commerce
In addition, Squarespace also has a range of e-commerce tools that you can use to sell products or services on your website. With Squarespace, you can easily create an online store and manage your inventory, orders, and payments, all from within the Squarespace platform. This makes Squarespace a great choice for businesses that want to expand their reach and sell their products or services online.
Squarespace has top-notch customer support
Finally, another reason why you should consider using Squarespace for your website is that it has top-notch customer support. Squarespace has a dedicated team of support representatives who are available to answer your questions and provide assistance with any issues or challenges you may encounter while using the platform.
Squarespace offers a variety of support resources, including an extensive knowledge base, video tutorials, and a community forum where you can connect with other Squarespace users and get answers to your questions. In addition, Squarespace also offers live chat and email support, so you can get help when you need it, regardless of your location or time zone.
Wix
Wix is another popular platform for building websites because it is easy to use and has a variety of templates and design options. It also has built-in SEO features, such as customizable URLs, the ability to add meta tags and descriptions, and tools to help you generate sitemaps and submit your website to search engines.
Wix is user-friendly and easy to use
One of the biggest advantages of using Wix for your website is that it is user-friendly and easy to use, even for people who are not experienced with web design or development. Wix has a simple, intuitive interface that makes it easy to create and manage your website.
In addition, Wix also has a variety of customizable templates and design options that you can use to give your website a professional, attractive look without the need for any coding or design expertise. These templates and design options are easy to customize to match your business's branding and style, and they are also responsive, which means that they will automatically adjust to look great on any device, from smartphones to tablets to desktop computers.
Wix Cons
Although there are many benefits to using Wix for your website, there are also some potential drawbacks to consider
Here are some of the potential cons of building your website on Wix:
Wix can be more expensive than other platforms
One potential disadvantage of using Wix for your website is that it can be more expensive than some other platforms. While Wix offers a free plan that allows you to create a basic website, many of the features and tools that you may need to create a professional-looking, functional website are only available on paid plans. These paid plans can be more expensive than the plans offered by some other platforms, especially if you need to upgrade to a higher-tier plan to access the features and tools that you need.
Wix has limited customization options
Another potential drawback of using Wix for your website is that it has limited customization options. While Wix offers a variety of customizable templates and design options, you are limited to the options that are available within the Wix platform. This means that if you want to customize your website in a way that is not supported by the Wix platform, you may need to use custom code or hire a developer to help you implement your desired changes.
Wix can be slow and buggy
Another potential disadvantage of using Wix for your website is that it can be slow and buggy. Some users have reported issues with slow page loading times and other performance issues on their Wix websites, which can be frustrating for visitors and can also hurt your website's ranking in the search engine results pages (SERPs). Additionally, some users have reported issues with bugs and glitches on their Wix websites, which can cause unexpected problems and make it difficult to use the platform.
In conclusion, while there are many benefits to using Wix for your website, there are also some potential drawbacks to consider.
Showit
Showit is a website builder platform that allows users to create professional-looking websites without the need for any coding or design skills. Here are some of the key pros and cons of using Showit to build your new website:
Pros & Cons:
Showit is user-friendly and easy to use
One of the biggest advantages of using Showit to build your website is that it is user-friendly and easy to use, even for people who are not experienced with web design or development. Showit has a simple, intuitive interface that makes it easy to create and manage your website.
Showit has customizable templates and design options
Another major advantage of using Showit to build your website is that it has a variety of customizable templates and design options that you can use to give your website a professional, attractive look without the need for any coding or design expertise. These templates and design options are easy to customize to match your business's branding and style, and they are also responsive, which means that they will automatically adjust to look great on any device, from smartphones to tablets to desktop computers.
Showit offers integrations and e-commerce tools
Another key benefit of using Showit to build your website is that it offers a variety of integrations and e-commerce tools that you can use to grow and expand your business.
But, Showit can be slow and buggy
Another potential disadvantage of using Showit to build your website is that it can be slow and buggy. Some users have reported issues with slow page loading times and other performance issues on their Showit websites, which can be frustrating for visitors and can also hurt your website's ranking in the search engine results pages (SERPs). Additionally, some users have reported issues with bugs and glitches on their Showit websites, which can cause unexpected problems and make it difficult to use the platform.
So which should you pick? That depends…
Overall, there are many different platforms that you can use to build a website, and the best platform for your business will depend on your specific needs and goals. These platforms offer a variety of features and tools that can help improve your website's visibility and ranking in the SERPs.
At Key Creative, we design Squarespace websites specifically since we have found it is the platform with the most versatility while still being new user and friendly enough for most of our clients to take control of their website maintenance after we transfer ownership of their new website over to them. If this sounds like what you need for your business, reach out today for a free website audit and quote.
